I find buying a card harder than buying a gift for someone. Even when I put effort into a card, I can’t pick out a good one. I find walking down that Hallmark card aisle quite depressing. It reminds you how short life is because it’s actually like a little metaphor for life. You’re walking down the aisle reading each category of cards, “Happy Birthday, Happy Birthday, Happy Birthday, Congrats on Your Graduation, Congrats on Your Wedding, Congrats on The New Baby, Get Well Soon, Sorry to Hear about Your Loss.” That’s all life is! I was sick two weeks ago and someone sent me the “Get Well Soon” card, and I thought, “Oh shoot! I’m only one shelf away!” It’s scary. They should just sell cards that say, “Congrats! You’re Five-Eighths of The Way Through Life!” If they did that, we would only need two sections at the card store—Smokers and Non-Smokers. Of course, there would be a few less cards in the Smokers section.
And its terrible when you have to buy a card for your significant other. You have to walk down the relationship card aisle, and it too is like a little metaphor for the relationship. The categories are “I Miss You, I Love You, Happy Anniversary, Happy Anniversary, Hope We Can Stay Friends.” It’s the perfect chronology.
I think Hallmark may be on to something. Their new Journeys line of cards looks to address such diverse and sensitive issues such as cancer, infertility, depression and coming out (like I need to shout that out to the world!) You know situations that just beg for a canned show of support penned by a complete stranger.
Hallmark cards for people with cancer have rhymes like: Cancer is a villain who doesn't play fair... but it can't dim your spirit, and it can't silence prayer and a more jaunty: One year free of the Big Bad C.
But then again, these cards may be more effective than they appear at first glance. I know if I were a smoker, the mere threat of getting one of these cards would be enough to make me quit cigarettes for good.
Think about it… hehe ;-)

